One of the key pillars of Test Track 4's business strategy, now that we're finally emerging from our [unintelligible] years of being in stealth, has been to sell merchandise from our own storefront. Initially, our plan was to do this in-house for all products, entirely, end-to-end, on our own infrastructure, from ordering, to manufacturing, to fulfilment.
What I failed to account for, however, was that doing all of this would be a massive pain in the ass. I just wanted to sell a t-shirt or two right now, and Fourthwall looks like a good fit for that.